Emma Verhoeven

Look Inside: This Could Mean Something

Creature of Emma Verhoeven

Whether we experience our lives as a narrative with ourselves playing the lead role or as a journey towards self-actualisation striving to realise our full potential, the idea of a true optimal self is central in consumer culture today. The market adapts to this by offering experiences rather than products, and transformations rather than services. Do these countless ways to become, improve, accept, and express ourselves actually bring us any closer to our one true authentic self? This project gives an absurd overview of the confusing economy of the self, in the form of an escape room. Look inside and immerse yourself in the ultimate quest for meaning and self-discovery!

Look Inside: This Could Mean Something

Thesis